Blue Loyalty Programme - General FAQs

Blue is the Al Futtaim Group’s rewards and lifestyle program. Blue enables you to shop across our various brands in the GCC, Egypt, Singapore & Malaysia, rewarding your shopping experience by adding unlimited 1% cashback, earn points for certain activities & receive 1000s of offers including 2-for-1, discounts, privileges, events and more.

You can download the Blue App from the Google Play store or the Apple App Store and create an account by registering with the following information:
  • first name(s);
  • last name;
  • email address;
  • mobile number;
  • country of residence;
  • Nationality;
  • DOB
  • Gender
You could also register using your social login credentials like Google, Facebook and Apple Id.

Apart from making savings on some of the best retail stores you will also be rewarded with the following:
  1. Earn unlimited 1% Cashback
  2. Earn points across a number of different activities including play to win
  3. Buy & Gift Prepaid eCards (Excluding Malaysia)
  4. Get access to Blue Exclusive Offers
  5. Receive 1000s of partner offers across the GCC, Egypt, Singapore & Malaysia;
  6. Register your Blue FAB Credit Card by Al-Futtaim for easy use at checkout*UAE Only

If you forgot your password, simply click on the ‘Forgot Password’ link on the Blue App. You will then receive a One Time Password (OTP) to your registered mobile number on your Blue Account. Enter the OTP in the app and change your password instantly!

Your username is your mobile number that you used when you registered with Blue.

Yes, you require internet connection.

You need a mobile number from the GCC, Egypt, Singapore or Malaysia to register. The mobile number used for registration needs to be able to receive the one-time password (OTP) validation code to register with Blue.

For sure you can, you can share your e-mail ID and password with them and they can share your account.

Blue is available in English & Arabic.

The membership to the program is not a corporate membership. Corporate B2B customers are excluded.

If you wish to delete your account, please call Blue customer service at 800 3425 2583 (UAE), +971 4 800 34252583 (Outside UAE). Blue will require you to validate your identity before proceeding with the deletion.

Blue Wallet – FAQs

Go to the Wallet from the main menu and tap on ‘Load Wallet’, then select the amount you want to load using your preferred payment method.

You can do this in your Blue App, in the "Wallet Section”.

Yes, as mentioned in your ‘Wallet Expiry’ section within the App.

  • Cashback has to be redeemed within 12 months of the date of purchase.
  • Gift Card (Blue Prepaid) has to be redeemed within 12 months of the date of purchase.
  • Refunds are to be redeemed within 12 months of date of return.

Wallet Balance is only available for redemption currently in the registered country where you are registered

  • Download the Blue App & register your details in order to start earning
  • Start spending at participating brands in store
  • Notify the cashier that you have the Blue App & the amount you want to redeem
  • The cashier will scan your Blue App barcode during checkout
  • Press Redeem button on app & receive your OTP
  • Share the OTP with the cashier – the amount will be redeemed from your wallet balance

  • Download the Blue App & register your details in order to start earning
  • Start spending at participating brands online
  • At checkout – Pay with Blue option
  • Enter your Blue app registered mobile number & you will receive an SMS OTP for verification
  • Please enter the OTP & amount you want to redeem.
  • Proceed to complete the purchase

The amount will be retuned in the ‘Wallet’ under refunds section.

You will be refunded your amount in the mode of payment you used for the transaction

Blue Cashback – FAQs

Start earning cashback as soon as you start spending at any participating brands Link listed on the Blue App as follows:
  • Spend any amount (in the relevant local currency) to earn 1% cashback (i.e. spend 100 AED earn 1 AED cashback or equivalent currency).
  • Cashback earned at select participating brands may take up to 72 hours to reflect in your account
    Cashback will be part of your overall Blue Wallet
  • Cashback is valid from 12 months from date of purchase.

*(IKEA & Marks & Spencer online purchases are exempt from collecting cashback).

  • Download the Blue App & register your details in order to start earning
  • Start spending at participating brands in store
  • Notify the cashier that you have the Blue App
  • The cashier will scan your Blue App barcode during checkout

  • Download the Blue App & register your details
  • Start Spending at Al-Futtaim participating brands
  • During checkout online, your cashback amount will be automatically updated in your balance in the Blue App
  • When you use the BLUE wallet or BLUE prepaid as payment methods for online purchases, you earn 1% cashback
  • *Please ensure the same mobile number is entered online as you have registered in the Blue App

Country الموقع Brands
العلامات التجارية
Dubai & N. EMIRATES دبي والإمارات الشمالية AAPE
ACE
KIABI
M&S
MAJE
SANDRO
TED BAKER
THE WATCH HOUSE
TOY R US
WATSONS
KALYAN JEWELLERS
Health Hub
Abu Dhabi & Al Ain أبو ظبي والعين ACE
IKEA
M&S
MAJE
SANDRO
TED BAKER
THE WATCH HOUSE
TOYS R US
KALYAN JEWELLERS
BAHRAIN البحرين M&S
SANDRO
TED BAKER
TOYS R US
EGYPT مصر TED BAKER
IKEA
M&S
TOYS R US
Jeddah جدة HUGO BOSS
M&S
MAJE
SANDRO
TED BAKER
Riyadh رياض HUGO BOSS
M&S
MAJE
TED BAKER
B&Q
WATSONS
Eastern Provence المنطقة الشرقية WATSONS
BOSS
M&S
TED BAKER
KUWAIT الكويت M&S
TOYS R US
TED BAKER
SANDRO
MAJE
KALYAN JEWELLERS
OMAN سلطنة عُمان IKEA
M&S
TOYS R US
KALYAN JEWELLERS
QATAR قطر ACE
IKEA
M&S
MAJE
SANDRO
TED BAKER
TOYS R US
WATSONS
KALYAN JEWELLERS
SINGAPORE سنغافورة M&S
LACOSTE
TED BAKER
MALAYSIA ماليزيا M&S
LACOSTE
TED BAKER

الموقع العلامات التجارية Websites
الإمارات إيس
https://www.aceuae.com/en-AE/
الإمارات تويز آر أص https://www.toysrusmena.com/en-AE/
قطر تويز آر أص https://www.toysrusmena.com/en-qa/
الإمارات كيابي https://www.kiabi.ae/
الإمارات WATSONS https://www.watsons.ae/
KSA B&Q https://www.bandq.sa/

Please refer to the Blue wallet redemption FAQs

  • To activate your Bonus cashback, Notify the cashier that you would like to redeem a bonus cashback promotion
  • Go to Brand & offer Page, select desired Bonus cashback offer
  • The cashier will enter the merchant pin on the app once
  • Once transaction is completed your cashback will be automatically updated in your Blue APP.

Blue FAB Credit Card -FAQs

The Blue FAB Credit Card (previously called the Al-Futtaim FAB Credit Card) is Blue’s co-brand credit card with First Abu Dhabi Bank, providing you with a credit card with a range of benefits from Blue, Al-Futtaim, FAB, VISA and a range of other partners.

You can earn points in a number of ways*

  • 5% cashback in Al-Futtaim FAB Reward points for spend in Al-Futtaim’s brands
  • 1% cashback in Al-Futtaim FAB Reward points for spend elsewhere
  • 0% interest, 12 month instalment plan for spend over AED 500 in Al-Futtaim’s brands
  • No annual fee
  • exclusive offers unlocked and points earned upon linking the BLUE Credit Card

Yes the cashback is capped, at AED 3,000 per month for the Platinum or Signature card, or AED 6,000 per month for Infinite card. The card type depends on the bank’s application criteria.

You can apply through the Blue app by tapping on the credit card image, or download the FAB mobile banking app.

The application process is fully digital with no paperwork required, taking about 10 minutes to apply after which a virtual card will be issued instantly to your Apple Wallet. The physical card will be delivered 1-2 days later

  • Blue Gift Cards can be purchased online using valid Visa and MasterCard credit/debit cards in AED (or any other agreed local currency). Credit/debit card details or information provided in connection with the purchase of Blue Gift Cards will not be stored, sold, shared, rented or leased to any third parties
  • Blue Gift Cards are non- reloadable
  • Blue Gift Cards are non-refundable bearer instruments and cannot be exchanged for cash, gift vouchers or credit notes
  • Blue Gift Cards can be redeemed partially over multiple transactions until they expire
  • Blue Gift Cards can be redeemed across participating Al Futtaim Group brands in the country of issuance only. Cross-border redemptions are not permitted. A list of participating brands in each country is set out below
  • Blue Gift Cards can be purchased for personal use or as gifts, and can be added to the Wallet on the Blue Rewards app
  • Blue Gift Card Balances can be transferred between Blue Rewards App members in the same country only. Cross-border transfers are not permitted
  • The minimum and maximum loads on Blue Gift Cards vary per country
  • Al Futtaim accepts no responsibility for errors in the email address provided to it at purchase of Blue Gift Cards or for the loss of, damage to, theft of or unauthorised use of Blue Gift Cards
  • Al Futtaim’s Blue Gift Card program will not deal with or provide any services or products to any OFAC sanctioned countries (in accordance with the laws of the UAE)
  • These Blue Gift Cards Terms & Conditions are governed by the laws of the UAE, and any legal action arising out of or related to them is subject to the exclusive jurisdiction of the UAE Courts
  • These Blue Gift Cards Terms & Conditions may be changed or updated by Al Futtaim
  • Blue Gift card is valid for 12 months from date of issuance
  • Blue Gift card can be used in the physical form or else can be added to your Blue eWallet. You get additional 2% of the Blue Gift card value when added/topped up in your Blue eWallet, up to a maximum of AED 500 per year per Blue eWallet (UAE)
  • 2% additional bonus is applicable only on gifting and topping up at a retail level. Cards issued through corporate orders or via 3rd party distributors are excluded.
  • To register and keep track of your balance & purchase(s), add to your Blue eWallet
  • Blue Gift card may not be replaced if damaged, expired, lost, or stolen and the lost funds may not be refunded.
  • Not for use in ATM’s.

Blue Gift can be purchased from the app or from participating retail stores.

The minimum and maximum loads on Blue Gift Cards are as follows:

Country Currency Min Load Amount Max Load Amount
UAE AED 50 10,000
KSA SAR 50 10,000
Qatar QAR 50 10,000
Oman OMR 5 1,000
Kuwait KWD 5 1,000
Bahrain BHD 5 1,000
Egypt EGP 200 40,000
Singapore SG 5 1,000

Blue Points-FAQs

You can earn points in a number of ways*

  • Joining Blue
  • Providing more information about you
  • Playing Blue Games
  • Linking your Blue FAB Credit Card by Al-Futtaim to your Blue account
  • Referring a friend to join Blue
  • Campaigns from time to time
  • Ad hoc Surveys

* Ways to earn may vary due to seasonal campaigns and not always available

Accumulate your points to 5000 or more, then you load your wallet with the equivalent value

100 points is valued at AED1 or equivalent

The points have a validity of 12 months and, at present, cannot be transferred.

Yes, accumulate 5000 points to be used in your Blue Wallet – which can be spent any where Blue Wallet is accepted in the Al-Futtaim group which varies per country.

Blue Exclusive Offers – FAQs

The nature of offers provided by each brand differs based on seasonality. While some brands may offer long-term deals, others may only offer short-term promotions.

Blue exclusive offers depend on the individual brands. You can find the offer duration details within the offer itself.

Depending on offer terms & conditions, you can use each offer an unlimited amount of times or just once, but only one offer is available per transaction.

Your Blue exclusive brand offers are valid in participating Al-Futtaim Retail Group brand locations across the United Arab Emirates, Saudi Arabia, Bahrain, Kuwait, Oman, Qatar, Egypt, Malaysia & Singapore only.

*These offers are currently available at offline stores only and are not available for use online.

2 for 1 Offers – FAQs

Download the Blue Rewards app, and search for offers. The number will vary depending on the region and the number of participating brands.

Your 2 for 1 offers are really easy to us, See ‘Rules of Use’ for more information on how to use these offers.

  1. When requesting your bill notify the merchant that you intend to redeem a 2 for 1 offer
  2. Tap on the offer you wish to redeem within the Blue App
  3. Ask the merchant to enter their PIN which you will then get a success screen.

There are three offers per merchant. When you redeem an offer, it will show as redeemed in all merchant locations. Once you have redeemed all three offers, all locations will be locked.

Yes, you can easily access the Rules of Use from each Offer in your app and via the profile settings in your app.

You can cancel the redemption at any point until the cashier successfully enters their merchant PIN. However, if the cashier has entered their merchant PIN and the redemption is complete, it cannot be reversed. We are unable to reinstate mobile offers within the Blue App.

After the standard redemption steps, the spa will provide you with a certificate/voucher for you to present the next time you visit the outlet.


The certificate/voucher will contain the exact details of your next complimentary treatment or service. You may use the certificate/voucher for:

  • Another complimentary treatment for yourself during your current visit or to extend your treatment.
  • A complimentary treatment for a family member or friend to use during your visit.
  • A complimentary treatment or service at a later date but before the expiration date of your product.

*These offers fall into the following categories: Spas, Medical & Wellness, Dental Clinics, Beauty, Hair & Nails, Gents Grooming, Health & Fitness.

Your unlocked offers have very few redemption restrictions and are valid throughout the year, excluding some key public holidays. See ‘Rules of Use’ for more information on the days your offers will not be valid.

Each merchant contains three offers shown as either a percentage off or buy-one-get-one-free offer. When you redeem an offer, it will show as redeemed in all merchant locations. Once you have redeemed all three offers, all locations will be locked.

A maximum of 4 offers can be used at once. You can use 1 offer per 2 people and a maximum of 4 offers per 8 guests.

Blue Gift Card - FAQs

  1. Marks & Spencer
  2. IKEA
  3. ACE
  4. KIABI
  5. ToysRUs
  6. Watsons
  7. Maje
  8. Aape
  9. Sandro
  10. Ted Baker
  11. Al Futtaim Watches & Jewelry
  12. Toyota
  13. Lexus
  14. Honda
  15. Jeep
  16. Chrysler
  17. RAM
  18. Volvo
  19. Dodge
  20. Universal American School
  21. Deira Intl School
  22. Health Hub Pharmacies
  23. Health Hub Clinics

  1. Marks & Spencer
  2. ACE
  3. KIABI
  4. ToysRUs
  5. Watsons
  6. Maje
  7. Aape
  8. Sandro
  9. Ted Baker
  10. Al Futtaim Watches & Jewelry

Contact Us

Kindly see the contact points below.

800 3425 2583 (UAE)
+971 4 800 34252583 (Outside UAE)

help@mybluerewards.com
www.mybluerewards.com
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